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A privileged Peek From the Sellita Manufacture!When one digs deeper to the arena of horology, it might be obvious a watch is indeed much more than just aesthetics. It's really down to heritage, technology, and craftsmanship. Simple things such as complexity of your dial, the hand-polished curves and bevels on the case and naturally the movement. A lot has been discussed this topic, and so i must not dwell too deep into it. However, for people so as to appreciate a watch we should see the heart that moves it. Where it received from? Could it be in-house or outsourced? Swiss, German, Japanese or possibly even made some place else? One of the biggest watch movement manufacturers in the business is ETA, a corporation owed to your Swatch Group. However, there is another key player; Sellita. I was invited to go to them in La Chaux-de-Fonds and recieve an exclusive peek in their manufacture.Visiting SellitaSellita - and ETA - both produce enormous volumes. While other brands may make more advanced movements, this is not their goal. However, volume is how the comparison ends with ETA. Sellita is really a company that operates distinct and perhaps they are very happy with this. For the first time of their history, they give usage of press into their facility. They talked to us with regards to the past and plans for future years, walked us through their production lines and introduced some of the creations they're working away at. Nothing looked like there was off-limit everyone we spoken to was kind and helpful. We spent every day on location in two with their three facilities.Good SellitaThe number of brands dealing with Sellita is very long, but confidentiality has become the real key for him or her. You can find the brands that openly mention using Sellita movements, and every time we review a Sellita powered watch we mention this needless to say. While they explained it in my opinion; these are a supplier instead of the star, these are brands. They're 2nd largest movement manufacture in Switzerland, and also the current CEO (Mr. Miguel Garcia) owns 100% on the company. As opposed to some gossip, there's nobody in it, no investors and other watch groups through the Far-East or everywhere you go else. Sellita came to existence in 1950, founded by Mr. Pierre Grandjean. He bought parts and assembled movements in addition to OEM replica watches. This is how replica rolex everthing started. Sellita then begun a partnership with ETA. ETA would produce and provide parts and Sellita would assemble give you the finished movements.Soon-to-be date discsAt this time mechanical movements wasn't one of the most sought-after items, yet the company sold 100.000 calibers a month. This fusion however stopped in 1990 when ETA began to assemble their own movements also. Beforehand, Sellita delivered the movements to several Swatch Group brands and various companies. Now ETA didn't only make parts but in addition assembled movements, becoming competitor thus to their past business partner. In 2002, ETA announced which they would stop delivering parts, they'd only sell assembled movements. This forced Sellita to generate a move that will you can keep them in operation plus the race.Fresh StartThe only solution for Sellita to get away from this situation would have been to start producing their own movements. Head of Swatch Group right at that moment, Mr Nicolas Hayek actually squeeze solution in Sellita's hands whilst hinted how they should copy ETA movements. The blueprints of these calibers were within the public domain and belonged to your watch industry, not Swatch Group. Meaning, every brand had the ability to use those blueprints and carry their very own movements. In fact, this sounded easier pc was. Any brand who this, takes a huge gamble by beginning produce calibers in huge numbers with the exact same quality in a competitive price. Sellita wasn't any exception to this, it absolutely was a large gamble. Brands who previously used ETA movements required assurance that Sellita calibers could be identical for economic reasons. They needed to maintain their replica watches and collections which are suitable for a movement with certain measurements etc.Atelier Grandjean bears the founder of Sellita, the late Mr. Pierre GrandjeanPhysical sized the movement was only one request. If your movement can be a 1:1 clone of ETA calibers, they may be serviceable with Sellita parts wherever. All of this pressure fuelled Sellita's determination. Their first caliber was the SW 200 for the astonishingly low price back in 2004/2005. Some said it was because of Chinese parts that Sellita utilized in the caliber. That isn't quite true fake watches sale . 98% on the parts Sellita used yet still uses are produced in Switzerland. They may have over 100 suppliers in their own personal country. As one might imagine once you get your business, their first movements weren't perfect and also the SW 200 had some technical issues that would have to be solved. That they to master the ropes, but history signifies that they did, and did well. Ever since then until today Sellita delivered over Tens of millions of mechanical movements.Clients are GoodThe current owner, Mr. Miguel Garcia, bought the company from your founder Mr. Pierre Grandjean in 2003. This was a strategic move to protect Sellita. At the time, Sellita had 120 employees, Many years later the quantity is roughly 500 spread over three subsidiaries of Sellita (two in Switzerland and something in Germany). The annual production volume is one million movements rolex replica , consisting of the 19 calibers that Sellita offers. They cannot only assemble movements, but additionally make the main plates and bridges in one of their subsidiary companies in Germany. Gurofa, in Glash tte, affords the aforementioned parts to Sellita being a double source near the Swiss suppliers. In their own individual engineering department, business has the capacity to build their particular machinery for parts. This all to hold prices low and competitive but also to make available steady quality.FutureSellita carries on committing to the company and extend the La Chaux-de-Fonds building once you get your facility in 2018. It's would have been a 5000m2 extension for the main building which already has 11.000m2 of space. New projects, new ideas and future plans forces the crooks to do so. Sellita contact us that business is good, they also know from experience that from the watch industry you can never take care enough. Sellita's movement quality is not just comparable to ETA marketed, they also work with some improvements for issues that ETA calibers usually have. One of these here i will discuss the problems with date changing. So, Sellita doesn't only clone ETA movements, but will also further develops these products.2 yrs ago, the Sellita Academy located life. That is a exercise program where watchmakers obtain the proper know-how they should be service the brand's calibers. Over 50 watchmakers already received their training there from the variety of brands all over the world.The goal of our visit and this article ended up being shed some light using one on the larger companies in the watch industry. Sellita is often a company that operates in the history, but will it very successfully. Movement manufacturers are an appealing group of companies; could regarding the subject, hear what they are called but never genuinely have the chance to use a peek inside. Until recently that may be replica radiomir black seal panerai watches . After the stop by at Sellita, I noticed that they have an extremely clear vision. They are fully aware their heritage, learned from the past and discovered a way how you can be employed in a business that's dominated by conglomerates. Their future is bright and Sellita includes a great list of experts working there, who share precisely the same goal: Never to rule the market but to maintain Sellita at the very top. Accomplished by steady quality, competitive prices and constant development.I'd like to thank Mr. Miguel Garcia, Mr. Sebastien Chaulmontet and the competition at Sellita for their hospitality during our stay.